Radames Zalameda

VP and Head of Network Strategy and Transformation Office, PLDT & Smart

Radames Vittorio B. Zalameda is a seasoned telecommunications executive with 28 years of experience in delivering innovative solutions and infrastructure across the Wireless Network domain. Radames has led pivotal initiatives in design, deployment, operations, and transformation, bridging technology and operational excellence within both vendor and operator settings.

At PLDT/Smart, Radames has spearheaded transformative projects in next-generation networks, including LTE-A and 5G deployments, implementation of E2E Expert Leverage Optimisation Services, and RAN/Transport/IP automation. He has also championed energy-efficient network automation and led OSS/BSS transformations, enhancing operational efficiency and sustainability. His partnerships with industry leaders like Ericsson, Huawei, Nokia, Cisco, and Amdocs highlight his expertise in architectural innovation and network automation.

Radames’ work is driven by the intersection of advanced technology and operational efficiency, with a focus on enhancing service delivery and uncovering new revenue opportunities. He remains dedicated to supporting PLDT/Smart’s mission of sustaining market leadership and pioneering innovations that redefine the telecom landscape.